Proven School Marketing
JtA+Leading Engagement Solutions frequently receive requests to carry out enrolment campaigns for schools, and one such request was made by St Mary’s School in Laidley. Take a look at this mini case study.
Why Join the Adventure (JtA)? JtA is a community interested in experiencing life and making a positive impact.
This means embracing new experiences, pushing boundaries, and being up for the challenge. It’s also about seeking out the thrill of the adventure, taking the road less travelled, and appreciating the journey. “The world is one big adventure – DARE to go there!®”
A campaign budget of $6,000 enabled the acquisition of over 20 immediate high-quality leads and yielded impressive brand exposure metrics, including over 28,200 unique views and more than 307,600 brand views. In addition, the campaign received over 3,170 engagements, showcasing a positive response from the audience. Further, the high-quality leads continue to materialise.
The campaign centred around a multimedia publication that included elements such as video, graphics and editorial style text.
These elements can be viewed by looking at this publication:
In our experience, it is far better to build foundations under a campaign, rather than just throw together an advert for social media without regard for how to bring the target audience in on the desired journey i.e., converting to high-quality leads.