Why Join the Adventure (JtA)? JtA is a community of like-minded people, who are interested in experiencing life and making a positive mark on the world.

This means embracing new experiences, pushing boundaries, and being up for the challenge. It’s also about seeking out the thrill of the adventure, taking the road less travelled, and appreciating the journey. “The world is one big adventure – DARE to go there!®”

Join the Adventure North Star

Join the Adventure® is committed to entirely operating in a values-driven manner, guided by our core values and purpose (our NORTH STAR) in every aspect of our organisation. Our dedication to upholding these principles is unwavering, and we strive to ensure that they are reflected in all our actions and decisions, at all times. This firm commitment to our values and purpose is our promise to our stakeholders, who are the community that make up Join the Adventure. We believe that this commitment is vital for building trust, fostering strong relationships, and achieving our shared goals.

WHY do we exist:

Join the Adventure® exists to unite people worldwide, fostering positive change for both humanity and the planet.

One of our commonly used sayings is: “Join the Adventure® is where you join in on the adventure of LIFE, COMMUNITY, and EXPERIENCES.”

We believe that everyone should have the right to be part of this, regardless of the lottery that determined where you were born (nationality), what culture you were born into, what level of wealth you were born into, and what physical attributes you were born with.

At our core, it is our mission to actively seek out ways to improve earth’s sustainability through innovative approaches that coincide with improving LIFE, COMMUNITY, and EXPERIENCES for everyone.

HOW we do things:

We do this by building a brand that creates community, inspires, and uplifts people and the world we live in. Everyone who connects themselves with the Join the Adventure® brand, is joining in on the adventure of LIFE, COMMUNITY, and EXPERIENCES.

We continually develop strategic relationships and partnerships that support our mission and amplify the positive outcomes we seek. Further, we establish and participate in initiatives that we believe make a real difference.

With this in mind, we move at a fast pace with purpose and clarity. We also welcome and encourage curiosity to learn, challenge, and be challenged.

And we value authenticity, tenacity, and healthy empathy.

WHAT we do:

  • Join the Adventure® online shop – The online shop sells a range of Join the Adventure® branded products and services, as well as products and services sold under partnership arrangements in line with our core values and purpose (our NORTH STAR).
  • Join the Adventure® branded clothing – By wearing this apparel, you display to your friends and the world that you are ready to embark on exciting adventures. Moreover, you become part of a community of like-minded adventurers who share a common bond.
  • Partnership Campaigns – Partnership campaigns are conducted in line with our core values and purpose (our NORTH STAR). Rather than simply marketing, we partner with brands, services, and products. This enables us to authentically influence target audiences through our innovative engagement approaches. This is why we will only take on projects that we can believe in and get behind.
  • Join the Adventure® content – Videos, photos, podcasts, editorials, and other content is published by Join the Adventure® in line with our core values and purpose (our NORTH STAR). Often, this content is news and educational oriented, because education has a fundamental role in helping people realise their potential and join in on the adventure of LIFE, COMMUNITY, and EXPERIENCES.

JtA NEWS Code of Conduct:

DARE TO GO THERE® – Reporting news with tenacity and courage ensures the strength of democracy and the prosperity of its people.

JtA NEWS journalism upholds the principles of truth and the public’s right to information as its cornerstone. JtA NEWS journalists engage in seeking, disclosing, recording, questioning, entertaining, commenting, and remembering. They fulfill the duty of informing citizens, invigorating democracy, and scrutinising power, all while exercising responsibility and accountability.

Those who adhere to JtA NEWS principles are committed to honesty, fairness, and independence. To maintain these values, JtA NEWS journalists continually work to educate themselves on ethics and abide by the following standards:

1. Report and interpret honestly, striving for accuracy, fairness, and disclosure of all essential facts. Avoid the suppression of relevant facts or distortion of emphasis, and provide a fair opportunity where possible for response.

2. Refrain from placing undue emphasis on personal characteristics such as race, ethnicity, nationality, gender, age, sexual orientation, family relationships, religious beliefs, or physical or intellectual abilities.

3. Attribute information to its source, and when anonymity is requested, carefully evaluate motives and alternative attributable sources. Respect confidences accepted in all circumstances.

4. Ensure that personal interests or beliefs, commitments, payments, gifts, or benefits do not compromise accuracy, fairness, or independence.

5. Disclose conflicts of interest that could impact the accuracy, fairness, or independence of journalism. Refrain from exploiting one’s journalistic position for personal gain.

6. Avoid allowing advertising or commercial considerations to compromise accuracy, fairness, or independence.

7. Disclose any direct or indirect payments made for interviews, pictures, information, or stories.

8. Employ fair, responsible, and honest means to obtain material. Identify oneself and one’s employer before conducting any interview for publication or broadcast, and refrain from exploiting a person’s vulnerability or lack of media knowledge.

9. Present images and sound that are truthful and accurate, disclosing any manipulations likely to mislead.

10. Do not engage in plagiarism.

11. Respect private grief and personal privacy, and resist the urge to intrude.

12. Strive to rectify errors promptly and fairly.

Ethical journalism involves conscientious decision-making within context, recognising that basic values may require interpretation and occasionally conflict. Deviation from these standards is only justified when there is significant advancement of the public interest or a risk of substantial harm to individuals.

JtA NEWS: Ensuring Source Protection with Off-the-Record and Anonymous Options

At JtA NEWS, safeguarding the confidentiality of our news sources is paramount. In certain circumstances, such protection is not only in the best interest of the source but also crucial for the public’s interests.

Understanding the Process:

Request for Confidentiality: Should a source deem it necessary to go off the record or remain anonymous, they can make this request. Alternatively, our journalists may proactively suggest these options if they anticipate the need for heightened protection during an investigation.

Mutual Agreement: Both parties must consent to the arrangement for the source to be considered off the record or anonymous.

Return to Record: If either party indicates a desire to revert to on-the-record status or to lift anonymity, subsequent exchanges can be reported conventionally.

What “Off the Record” Means:

Information shared off the record is strictly off-limits for publication. However, it can serve as a valuable lead for further investigation. If corroborated independently, any details not shared off the record may be reported.

Understanding “Anonymous”:

Agreeing to be an anonymous source allows for the potential publication of provided information. Rest assured, every effort will be made to shield your identity and any other agreed-upon identities from exposure.

Why Choose JtA NEWS Reporting Over Social Media Anonymity?

JtA NEWS journalists possess the experience to ensure your information is accurately conveyed. Moreover, we implement additional safeguards to protect your identity compared to the anonymity afforded by social media platforms.