Join the Adventure.

Why Join the Adventure (JtA)? Joining the Adventure connects you with a community of like-minded people, who are interested in experiencing life and making a positive mark on the world. JtA provides a sense of camaraderie and belonging, a sense of mateship, it is a way to share adventures and back each other up.

Further, JtA members have a culture of being adventurous. This means embracing new experiences, pushing boundaries, and being up for the challenge. It’s about seeking out the thrill of the adventure. It’s about taking the road less travelled and appreciating the journey. It’s a mindset that encourages personal growth and discovery, and it leads to a more fulfilling life.
“The world is one big adventure – DARE to go there!®”

Join the Adventure North Star

Join the Adventure® is committed to entirely operating in a values-driven manner, guided by our core values and purpose (our NORTH STAR) in every aspect of our organisation. Our dedication to upholding these principles is unwavering, and we strive to ensure that they are reflected in all our actions and decisions, at all times. This…

WHY do we exist:

Join the Adventure® exists to bring the world together, improving its people and the earth itself.

One of our commonly used sayings is: “Join the Adventure® is where you join in on the adventure of LIFE, COMMUNITY, and EXPERIENCES.”

We believe that everyone should have the right to be part of this, regardless of the lottery that determined where you were born (nationality), what culture you were born into, what level of wealth you were born into, and what physical attributes you were born with.

We also believe it is our mission to actively seek out ways to improve earth’s sustainability through innovative approaches that coincide with improving LIFE, COMMUNITY, and EXPERIENCES for everyone.

HOW we do things:

We do this by building a brand that creates community, inspires, and uplifts people and the world we live in. Everyone who connects themselves with the Join the Adventure® brand, is joining in on the adventure of LIFE, COMMUNITY, and EXPERIENCES.

We continually develop strategic relationships and partnerships that support our mission and amplify the positive outcomes we seek. Further, we establish and participate in initiatives that we believe make a real difference.

With this in mind, we move at a fast pace with purpose and clarity. We also welcome and encourage curiosity to learn, challenge, and be challenged.

And we value authenticity, tenacity, and healthy empathy.

WHAT we do: